Patients who find you and trust you
Health is a topic where Google and people are especially careful. We help clinics and practices present their doctors, procedures and reviews clearly and honestly.
Why health websites are judged more strictly
Google puts medical topics among those that can affect a person’s health and money. So with them it looks even more carefully at who stands behind the text: is there a real doctor, what is their education, where does the information come from. In English-language guidelines this is called E-E-A-T: experience, expertise, authoritativeness and trust.
For your website this means concrete things. Every treatment page names a specialist. The doctor’s profile shows their specialty and qualifications, with accurate information. The contacts, address and practice details are complete. The texts don’t promise miracles.
Patients themselves act the same way. Before booking an appointment, they look at the faces of the team, read the reviews and compare with another clinic. Trust isn’t decoration; it’s the main reason they call.
On top of that, search is local in nature. Most patients choose a doctor or practice near home or work, so the Google Maps profile and a clear address are as important as the website itself.
Example searches
Examples only. The real list is built with you, based on what the practice actually offers.
- “dentist Varna”
- “dental implant price”
- “teeth whitening Varna”
- “paediatric dentist near me”
- “dermatologist Varna book appointment”
- “beauty salon Varna”
- “laser hair removal price”
- “gynaecologist Varna private clinic”
How we build visibility and trust
Doctor profiles
A separate page for each specialist: specialty, qualifications, areas of work and which procedures they perform. The author of medical texts is a specific doctor, not a faceless “team”.
Procedure pages
For each service: what it is, how it goes, when it’s recommended and when it isn’t, how to prepare, how to book. Plain language is an advantage, but without needless promises.
Reviews and Google Maps
A clinic profile with services, photos and opening hours. Collecting reviews in a way that follows Google’s rules and respects patients.
Technical foundation
A fast, secure (HTTPS) website that works well on a phone, with an enquiry or appointment form. With personal data: proper consents and a privacy policy.
What we don’t write and why
Health advertising has limits, both in law and in good practice. We don’t write “guaranteed result”, “painless for everyone” or “complete cure”. We don’t use before-and-after photos unless the patient has consented, and we don’t invent reviews.
We don’t replace the doctor’s opinion. Content about procedures is read and approved by your specialist before publication. We help make it well organised and understandable; you are responsible for medical accuracy.
This is in our interest. Exaggerated claims can harm your reputation and rankings, and the trust you build is lost much faster than it is won. If anything in our text seems risky, we’ll correct it.
Which pages you need
- A home page with a clear way to book an appointment
- A separate page for each procedure
- A profile for each doctor
- A clinic page: equipment, conditions, team
- Patient reviews
- Frequently asked questions about procedures
- Prices or indicative ranges, if you offer them
- Contacts, a map and a privacy policy
Can you promise that my clinic will be first in Google?
No. A position can’t honestly be guaranteed, especially in the health niche. We guarantee organised work, accurate content and a monthly report with real data.
Who writes the texts about procedures?
We prepare them from information provided by your specialist, who reviews and approves them before publication. Medical accuracy remains your responsibility.
Why are doctor profiles needed?
Because Google and patients want to know who stands behind the advice and treatment. A real specialist with qualifications is the strongest trust signal.
How do I collect reviews from patients?
You can invite happy patients to leave a Google review with a link or a QR code. We don’t buy reviews or offer them in exchange for a discount, because that breaks the platform’s rules.
Can I show before-and-after photos?
Only with the patient’s consent and if it doesn’t conflict with the rules that apply to your activity. If you’re not sure, check with a lawyer or your professional body before publishing.
How does your clinic look in Google?
The free audit shows how your website appears to patients and where it doesn’t inspire enough trust. A PDF in 2–3 days.
A free SEO audit of your website
Send us your website address — we’ll show you what is keeping you out of the top 10 and how many enquiries you are losing.
- Technical errors and speed
- Google rankings and competitors
- A plan: what to do first
- PDF report within 2–3 days