SEO for businesses in Varna and the region up to 200 kilometres
We are based in Varna, but your customers search on Google in every town. We make sure your business shows up where they are, from Devnya to Burgas and from Balchik to Ruse.
Google searches “near me”, so your town matters
When someone searches for “dentist”, “hotel” or “air conditioner installation”, Google takes into account where the person is and mostly shows businesses from their town or the neighbouring ones. That is why a business from Dobrich that is optimised only for “Varna” will lose customers, and a Varna company that wants to serve Shumen as well needs a separate, meaningful page for that town.
Every town has its own market. In the resorts, demand is seasonal and includes foreign tourists. In industrial centres, customers are companies and people with lasting needs. In agricultural areas, people look for services, trade and repairs. One and the same page with the town name swapped does not work, either for the customer or for Google, which penalises such copied pages.
That is why we write separately for each town: what is searched for there, which niches are strong, how we get to you. The pages below are written exactly that way.
Two zones of work around Varna
Distances are approximate, by road from Varna. They determine how we meet in person; online work does not depend on them.
Up to 100 km from Varna
Devnya, Provadia, Balchik, Dobrich, Kavarna, Obzor, Nessebar, Pomorie, Shumen. Reachable in one working day: we come to you for meetings, photos of your premises and team training.
From 100 to 200 km
Burgas, Aytos, Sozopol, Karnobat, Targovishte, Silistra, Razgrad, Ruse. We work mainly online and meet in person by prior arrangement, for the start of a project and for more important conversations.
Online and in person: what suits where
Most SEO work is technical and is done remotely: website analysis, copy, settings, links, reports. It does not matter whether you are 50 or 150 kilometres away. We talk by phone and video, and you receive a written report every month.
We meet in person when it makes sense: at the start of a project, if you want to discuss the business on site, for photos of your premises for Google Maps, or for team training. In towns within 100 km this is easy and quick. For more distant towns we arrange meetings in advance and group them, so it suits both sides.
The services do not depend on the town: SEO, Google Maps, a new website and Google Ads are the same in every town.
Clear monthly plans
Month to month, with no minimum-term contract. Websites — at a fixed price after the audit.
Start
For a small business in one city
- Google Business profile
- Technical SEO
- 1 city, up to 10 keywords
- Monthly report
Growth
For a business in several cities
- Everything in “Start”
- 2 new pages or articles a month
- Up to 3 cities, 30 keywords
- Reviews and directories
Leader
For the whole region within 200 km
- Everything in “Growth”
- Google Ads (ad budget not included)
- The whole region within 200 km
- Weekly report
- No minimum term
- Free audit before we start
- A report with real figures
Do you work with towns not listed here?
Yes, if they are within a 200 km radius of Varna. Your town does not need its own page here: write to us and we will assess the market. The Leader package covers the whole region.
Do I need to come to Varna?
No. Most clients outside Varna never come to the office: we talk online, and we travel when a meeting makes sense.
How much does SEO for several towns cost?
The Start package is €149/month for one town, Growth is €290/month for up to 3 towns, and Leader is €490/month for the whole region up to 200 km, with Google Ads management excluding the click budget.
Do you make one page for all towns?
We do not recommend it. Google prefers a separate, useful page for each town with different content. Copying text with the town name swapped can do harm.
Is there a minimum contract term?
No. We work month by month and you stay as long as you see results in the report.
Tell us which town you are in
We will send you a free SEO audit as a PDF in 2–3 days and tell you honestly whether it makes sense to start.
A free SEO audit of your website
Send us your website address — we’ll show you what is keeping you out of the top 10 and how many enquiries you are losing.
- Technical errors and speed
- Google rankings and competitors
- A plan: what to do first
- PDF report within 2–3 days