More customers for installation and service of air conditioners and heat pumps
In this niche we have a measurable result of our own from Varna. We know which pages bring calls in summer, which in winter, and how to arrange them.
What happened for an air conditioning firm in Varna
We worked with the website of an air conditioning and heat pump firm in Varna. Over 7 months, according to Google Search Console data, Google clicks grew 11.5 times, impressions about 20 times, and the average position improved from 31.3 to 11.9. The firm isn’t named here because we don’t want to use its name unnecessarily.
This isn’t a promise of the same result for your business. Every website starts from a different point and against different competition. But it shows what makes the difference: not bought links, but pages arranged around searches, fixed technical errors and a profile that can be trusted.
Position 31 means the third page, which customers almost never reach. Around 12 is the border between the first and second page, where there’s already real traffic and where the next steps have the fastest effect.
The second reason for the good result is specificity. An air conditioner for 40 square metres, a heat pump for a house or a clean before summer are different needs and different customers. When each has its own page, Google is more willing to show you for exactly that search, and the customer quickly finds what they need.
Air conditioning in summer, heat pumps in winter
Demand in this niche has a rhythm. When it gets warm, people look for an air conditioner with installation and service before the heat arrives. When it starts getting cold, interest in heating, heat pumps and maintenance grows. Between the two peaks there’s a period when demand is quieter.
That’s why pages must be ready before the season. SEO doesn’t deliver in days: if you start when the heat has already arrived, the peak passes before the website has the position it needs. It’s better to prepare in the quieter months.
We arrange the work by season. Before summer the emphasis is on air conditioners, installation and cleaning. Before winter, on heat pumps, heating and service. Through the year we maintain the service page, because a breakdown doesn’t ask what month it is.
Example searches
Examples only. We choose the real queries after the audit.
- “air conditioner installation Varna”
- “air conditioner cleaning price”
- “air-to-water heat pump price”
- “air conditioner service Varna”
- “air conditioner for 40 square metres”
- “air conditioner installation Burgas”
- “air conditioner refrigerant refill”
- “inverter air conditioner with installation”
The approach that works in this niche
A page for every service
Installation, cleaning, service, refilling, heat pumps and sales: each with its own text, an indicative price or a way to get one, and an enquiry form.
Pages by city
Varna, Burgas, Dobrich and other cities in the region, with real wording for the area, not a copy with the name swapped.
Categories and models
If you sell air conditioners online, we arrange categories by capacity, room and brand and write useful descriptions instead of ones copied from the manufacturer.
Google Maps and reviews
A profile with your services, service areas and customer reviews. For service and installation, the “near me” search is often decisive.
Which pages you need
- Air conditioner installation, with prices and timeframes
- Service and cleaning
- Heat pumps: types and which buildings they suit
- Air conditioner sales by room
- Pages for the cities in the region
- A gallery of installations
- Questions and answers
- A form and phone number in a visible place
Will I get the same result as in your case?
We can’t promise it. The case shows what’s possible, but the result depends on the website’s starting point, the competition and the work. Before we start, we honestly show what we see in the audit.
When is it best to start, in summer or winter?
Better before the season. Pages need weeks to get indexed and climb. If you start in the quiet period, you’ll be ready for the peak.
Do I need a separate page for heat pumps?
Yes. Searches for heat pumps differ from those for air conditioners: a different need, a different price, a different customer. A separate page serves them better.
How do I collect more reviews after an installation?
The easiest way is to send a message with a link to your Google profile a day or two after the installation. A happy customer rarely refuses if it takes a minute.
Is Google Ads included?
Google Ads management is included in the Leader package (€490/month); the ad budget is paid separately, directly to Google. Ads are useful at the peak of the season, when SEO is still gaining positions.
Let’s check your website
A free audit with a PDF in 2–3 days: where you lose customers and what to do first.
A free SEO audit of your website
Send us your website address — we’ll show you what is keeping you out of the top 10 and how many enquiries you are losing.
- Technical errors and speed
- Google rankings and competitors
- A plan: what to do first
- PDF report within 2–3 days